SAR Releases Promotional Video

Imperial, MO – The Student Air Rifle Program (SAR) is excited to release a promotional video thanks to a generous donation by Umarex USA. The video, which can be viewed on the SAR YouTube page at, features students and teachers participating in the inaugural Missouri State SAR tournament held in December 2016.

“The most important thing about this program is that it instills in these kids respect for the equipment and the proper way of handling it so if they ever do come upon something they know what to do, versus what not to do.” Kessler, a SAR Basic Air Riflery Instructor, shared his thoughts about the program during the video.

Riker, a student from Northwest Missouri enjoyed the program and encourages other students to participate as well. “It’s a lot of fun…and the more people that do it, the better it is.”

Umarex USA, the manufacturer of the Embark Air Rifle exclusively used in SAR, donated the video. “It is exciting to see students, many of whom had not shot an air rifle before, learn the discipline of target shooting while using the Embark Air Rifle,” mentioned Richard Turner, President of Umarex USA.

Schools or organizations interested in offering the Student Air Rifle Program should contact SAR at   

SAR, developed by the Missouri Youth Sport Shooting Alliance (MYSSA™), is a 501(c)3 nonprofit. SAR uses school aligned units of study, teacher training, universal whistle commands, positive language, and standardized equipment to facilitate an introduction to the lifetime sport of target shooting to school-aged youth in grades 4 through 12. Follow SAR on Facebook and Instagram by searching “Student Air Rifle Program-SAR”.

To watch the new SAR promo video, visit

For more information about Umarex USA, visit

For more information about the Student Air Rifle Program (SAR), visit